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Review Sites You Need to Be On

When you’re in the business of anything, whether it’s providing parts washing accessories to green-conscious customers or baking delicious vegan goodness, your reputation matters. Unfortunately, what other people think of you doesn’t end in high school. There are seemingly endless review sites floating around online and potential customers aren’t shy about checking out what other people have to say. This can be a great thing or a horrible thing, depending on how your business stacks up.

In reality everyone knows there are always two sides to a story. However, that can be a hard pill to swallow when a customer is looking at a scathing (or even slightly negative) review. The best course of action is to appease the unhappy customer to have the review modified or removed. The next step is to make sure your business is shining brightly on some of the most important review sites.

Review management is part of online reputation management. It’s just as important as keeping on top of your SEO strategy, having the right business intelligence (BI) platform, and making sure that if you have a blog you’re keeping up with regular posts. Make sure your web hosting service is strong so that your site loads quickly. Of course, negative reviews can be challenging to face. Nobody likes to be spoken badly about, even by strangers (or even especially by strangers!).

Don’t Miss Out on These Sites

Heard of Yelp? Of course, you have, and you need to be on it. This isn’t the only site that has some serious pull. If you can get reviewed on Angie’s List for testing services, you’re golden. This is a site that attracts customers who are willing to pay a little extra for prime service and products. However, Angie’s List and those like it are also niches with a much smaller audience. Not just anybody can write reviews on these sites.

Consumer Reports is often one of the first places people go to check out the quality of a business. Other popular sites include Wired, Consumer Search, and Epinions. Keep in mind that there are hundreds of online options for consumers to find a business they feel comfortable with. Do you know how many you’re on if any?

Know Where You Stand

It’s always wise to Google your business to see what kind of web presence you have. Remember that having no web presence outside of your own website is often seen as a red flag. There may be some reviews out there that you’re completely unaware of. This needs to be a continuous part of managing your SEO (search engine optimization). Keep track of your reviews and prioritize upping your rankings.

Sign up for Google Alerts and include your name, your business name, employee names and any other keywords that are connected to your business. You’ll get an email if and when any mention of these keywords shows up online.

How to Implement Changes

If you do stumble across a less than stellar review, see about having it changed according to that site’s procedures (either contacting the reviewer or the web host if it’s truly an unfair review). However, spreading the word about your business on the most popular sites is the best way to up your SEO rankings and possible how much business you’re doing.

The most ethical way to do this is by encouraging customers to write reviews. Offer them a discount on services for a review that you check. Another option is hiring official reviewers whose sole job is to check out your products and write reviews. If you cannot afford a full-time employee, a part-time college student (preferably with an interest or background in green products) can often be hired for minimum wage.

Keep in mind that reviews are part of marketing and need to be taken seriously—after all, it’s your reputation on the line.






Disclosure: In full disclosure, it is safe to assume that the site owner is benefiting financially or otherwise from everything you click on, read, or look at while on my website. This is not to say that is the case with all content, as all publications on the site are original and written to provide value and references to our audience.


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